Startup Tips

/Startup Tips

Startup Security


The secret is out - bad actors from around the world  have been stealing trade secrets from United States companies for years. By hook or by crook, through computer chips and group chats,  time and again these groups have stolen intellectual property from American companies. As companies and our government respond to these persistent breaches, it is imperative that business owners big and small expand their security systems  and protect themselves against future attacks. Here are a few steps startups can take to secure their IP. Disaster Recovery Site Fish, ransom and malware are deployed on a [...]

Startup Security2019-02-12T17:58:40+00:00

The Cannon Classroom – Building Your Brand


The Cannon Classroom - Building Your Brand Jake Askew, Cannon Ventures Developing a strong and consistent brand can often be the competitive advantage that sets you apart by allowing you to better understand and connect with your clients. Too often today brand development is dismissed as a logo and color scheme while it is much more than that. Dirk Van Slyke, Co-Founder of local marketing consulting practice (and one of our original members) Statistical Vision has over 25 years of brand management experience. He thinks of a brand as “a relationship with your constituencies that is either strengthened or weakened [...]

The Cannon Classroom – Building Your Brand2019-02-06T23:32:34+00:00

Perfecting Your Pitch


Perfecting Your Pitch Jake Askew, Cannon Ventures At some point, every entrepreneur will understand the importance of delivering a concise, effective pitch. Whether you are pitching a fundraising opportunity to investors or trying to sell your idea to a prospective client, a compelling pitch can make all the difference. We have all heard the clichés for public speaking; however, giving a successful pitch takes more than just “picturing the crowd in their underwear.” Here are 5 tips that should help turn your pitch into a powerful presentation. Start with the Big Picture, Then Narrow Your Focus First, your [...]

Perfecting Your Pitch2019-01-11T20:02:44+00:00

Tax Law and Your Startup


People are calling the Tax Cuts and Jobs Act the first major tax shake-up in three decades. While the full scope of the changes brought about by this new act is yet unseen, there’s no denying the sweeping effects these new tax laws touch every aspect of American life. But how can these laws potentially affect the startup world? We took a deeper dive below:  C-Corp Tax ReductionMost startups, especially those looking to raise third-party investment, register as C-Corporations. The Tax Cuts and Jobs Act cuts C-Corp tax rates from 35% to 21%. Early-stage startups not yet generating meaningful [...]

Tax Law and Your Startup2018-11-27T20:47:38+00:00

Everyday Leadership: The Secret Sauce to Innovation


Editor's Note - As part of their committment to the Houston Innovation Ecosystem, we are thrilled to partner with Insperity on an ongoing Startup Series on The Cannon Blog. Below is the first of many articles from subject matter experts on the Insperity team, enjoy! Everyday Leadership: the Secret Sauce to Innovation Kelah Raymond Insperity Performance Consultant Running a lean business means you need to get the most from every encounter and every employee. If you want a competitive edge in business and innovation, how are you promoting everyday leadership? In other words, what are you doing to empower [...]

Everyday Leadership: The Secret Sauce to Innovation2018-11-20T20:48:53+00:00