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Today we are experiencing a revolution of needs and values related to generational changes. If we combine this with new trends, such as digitalization or technological transformation, we will see these will imply the reality of the future consumer and user.

Therefore, the new challenge is to change the customer experience throughout the user journey. In this conference you will learn the importance of having a consumer at the center of the strategy and how technology has revolutionized their expectations.

We will share the process that successful companies undertake to innovate continuously, while maintaining the interest and loyalty of customers, creating unforgettable experiences.

Why you should attend:

  • Discover the advantages of designing a user-centered strategy for the digital world.
  • Know the process of innovation that will help you to exponentiate your ideas.
  • Learn how to make a greater impact for your users or customers with the use of technology.